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Mobile App or Mobile Website, Which One will Suit Your Business?

Mobile Web or Mobile App

In the world of Internet technology and smart mobile devices, going digital is absolutely inevitable for a business. It doesn’t matter which field of product manufacturing or service industry your business belongs to, having a digital presence is as important as the business itself.

Having a digital presence for your business has become even significant after the inundation of smart mobile devices in the market. Today, almost everyone in the developing as well as the developed world owns a smart mobile device; either it is a smart phone or a tablet.

Owing to this trend throughout the US, every big and small web and app developing enterprise like VeztekUSA is working to be the best mobile app development company in Los Angeles. Such businesses are busy making apps or developing websites for different businesses.

Although, the point about having or not having a digital presence for your business has been deemed out of question since the last decade, however, the question whether to get a mobile app or a mobile website for your business still remains unanswered.

Difference between Mobile App and a Mobile Website

The point of commonality between a mobile app and a mobile website is that both are developed and designed for smart mobile devices i.e. smart phone and tablet. The difference however is that an application is something you can find on your home screen, can be downloaded and updated and it launches as soon as you click on its icon.

A mobile website, on the other hand, is a mobile version of a certain website that already exists on internet. To access a mobile website, you need to open the browser in your mobile device and then open the address of the mobile website. So in this article we are going to discuss the pros and cons of both mobile app and a mobile website and skim over whether a mobile app will be suitable for your business or a mobile website.

Accessibility

As mentioned above, there is a stark difference between the accessibility of a mobile app and a mobile website. An app can be accessed simply through its icon on the home page of your mobile device. However, for the mobile website, one needs to access a certain browser first and then enter the website.

Availability

Mobile apps are different for different operating systems. It can happen that a certain app is available on one platform but is not available on the other. A mobile website, on the other hand, is pretty flexible in terms of availability on all platforms alike. The mobile website comes with the feature of modifying itself on cross platforms.

Update

A mobile app needs to be updated every now and then as there are new features to be added and bugs to be removed. This update procedure of a mobile app is not quite seamless because every update needs to be approved by the operating system before publishing on the marketplace. Unlike a mobile app, a mobile website can simply be updated on the backend in terms of design and content.

Functionality

Mobile apps, where on one hand are difficult in terms of availability and update, can on the other hand be very interesting in terms of functionality. A mobile app can access the native apps of your device i.e. camera, GPRS and voice recording etc. Mobile apps can also be used with different features of checkout and payment. Moreover, certain mobile apps can give greater insight into the consumer behavior which can be an asset for businesses.

Mobile websites lack in almost all the things regarding functionality mentioned above. They are quite stagnant in a way that you cannot access the native apps through them and also cannot give financial features with greater ease.

Although responsive mobile web design can perform similar functions as the native apps by using features like one-click calling, GPS, mapping services, mobile commerce and mobile ads. Nevertheless, these services are somewhat limited in terms of accessibility as compared to applications.

Sustainability

As it has been mentioned on different points that a mobile application requires greater resources from its very commencement till throughout the time it is maintained on the app marketplace. To create, develop and maintain a mobile app, a whole team of designers, developers and networking people is needed at each step.

The process of development, launch and testing is also very complex and time consuming. Developing and then publishing new features also require much financial and human resources. However, the financial give-back of a mobile app is also quite significant and app developers certainly enjoy its fruit.

As compared to a mobile app, a mobile website does not need much resources in terms of time and money. It is easy to develop a mobile website and relatively easy to be maintained, but the financial gains through it are also very limited.

Conclusion

Either it’s a mobile app or a mobile website, both can give a significant digital presence to your business. Here we have tried to highlight the basic pros and cons of both. There are many companies who go with both of these two access points to create a wider horizon of their digital presence on mobile devices.

However, the decision of going for either a mobile app or a mobile website will depend on your budget, vision and the area of business it represents.

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